Mobile banking 'popular in Nigeria'
Mobile banking is set to be a success in Nigeria, judging by the findings of a new survey.The study - carried out by MobileMoneyAfrica and shared with BusinessDay - has revealed that approximately 65 per cent of Nigerians living in semi-urban and rural areas prefer using mobile phones to banks when undertaking financial transactions.
In addition, the report found that 95 per cent of people surveyed would go back home to collect their mobile phone if they forgot it, but would not go back for their cheque book or savings book.
The mobile perception survey is based on interviews and questionnaires across Nigeria over a period of five months - drawing upon a section of opinion from the country's 70 million telecoms subscribers.
In other African mobile banking news, Zain recently announced that its Zap mobile commerce service will be introduced to Niger, Sierra Leone and parts of Malawi.
Previously, the organisation had launched the product in Kenya, Uganda and Tanzania.