Marketing campaign sees 80,000 Rwandans sign up to mobile banking

Aug 02, 2011

A week-long promotional campaign has led to 80,000 individuals signing up to a mobile banking service in Rwanda.

A week-long promotional campaign has led to 80,000 individuals signing up to a mobile banking service in Rwanda.

Organised by Banque Populaire Du Rwanda (BPR), the scheme also saw many individuals living in rural areas register their interest, the New Times reports.

This figure represents a significant increase in BPR's customer base as, prior to the campaign, it previously had 52,500 mobile banking users in the six months since the launch of mobile banking.

Salma Ingabire, Mobile Banking Product Manager at the commercial bank - which is considered to be a leader in this payment field - said there are number of benefits people can make use of.

These include the ability to check their account balance while on the go, purchase electricity, get a mini-statement and order cheque books.

Another of the advantages is that individuals can now transfer money to non-account holders through the ATM cash out service.

"The system generates security codes sent to both the initiator's and the recipient's mobile devices. The recipient can walk to any BPR ATM and withdraw the cash using the security codes," Ms Ingabire explained.ADNFCR-2976-ID-800674025-ADNFCR