Ghana: Access Campaign to Encourage Saving in Ghana

Aug 20, 2014

Access Bank Ghana has announced the launch of a campaign to encourage Ghanaians to embrace the culture of saving.

Access Bank Ghana has announced the launch of a campaign to encourage Ghanaians to embrace the culture of saving.

The campaign aims at encouraging the public to sign up to a range of flexible savings and current account options by offering “exciting incentives”, according to the bank officials.

The Head of Corporate Communications and Brand Management of Access Bank Ghana, Matilda Asante-Asiedu, said
that this would help ease the current economic challenges locals face.

The Managing Director of Access Bank Ghana, Dolapo Ogundimu, added: "We are helping both families and small business owners to secure their future through flexible savings and current account products that promote wealth creation. We are also offering lasting rewards to improve their living conditions and give them the little comforts of life.”

The campaign is going to highlight the importance of saving, while permitting customers to win various prizes including a
grand prize of home furnishing, and many household appliances such as flat screen televisions, washing machines, air-conditioners, refrigerators, microwave ovens and food processors.

To enter the campaign, new and existing customers are required to deposit GHC
200 into their savings or current account and grow their balances over the three-month period.ADNFCR-2976-ID-801743253-ADNFCR