Women and Mobile Money – Insights from Kenya

In this study, the authors focus on Kenya, the most mature mobile money market in the World, to identify where the gender gaps are on the journey to mobile money use and to understand the most common reasons behind these gaps. The findings in this report combine existing quantitative datasets on male and female mobile money use with qualitative consumer insights research in two areas of rural Kenya. Based on the findings, they provide four recommendations for mobile financial services providers in the country to better target women in Kenya.