PublicationsBACK

What makes a successful mobile money implementation? M-PESA in Kenya and Tanzania

Jan 01, 2008 | G. Camner, C. Pulver, E. Sjöblom | Financial Sector Deepening (FSD) Kenya

This review considers the differences between the adoption rates of M-PESA in Kenya and Tanzania and tries to highlight some of the reasons that the same service launched in seemingly similar countries has yielded such different results.

Theme: Financial Inclusion, Digital Finance | Country: Kenya, Tanzania | Pages: 10