Using Credit to Grow Savings: Results from a Mobile Pilot in Kenya

This report reviews Jipange KuSave (JKS), an innovative savings product delivered through the mobile channel in Kenya. The report evaluates the hypothesis that financial services could be sold with little or no human contact. It also analyzes whether the project represented a good use of donor funding. The report states that JKS reflects the way in which microfinance transactions are likely to evolve globally. It recommends the introduction of a robust scoring system and a follow-on product for users of phase 3 who have reached their savings targets.