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Role of Branding to Promote E/M-Banking Products & Services

Oct 02, 2011 | S. Thomas, S. Agrawal, S. Mehta | MicroSave
This note focuses on the role that branding can play in promoting electronic/mobile banking (e/m-banking) products and services to the unbanked and underbanked. It illustrates points with examples from Eko and M-PESA.
Theme: Digital Finance, Financial Inclusion | Country: Kenya | Pages: 2
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