PublicationsBACK

Reaching half the market: Women and mobile money

Sep 10, 2014 | C. Pénicaud Scharwatt, E. Minischetti | MMU, GSMA

This publication addresses barriers that prevent women from accessing and using mobile money, and highlights some of the key tactics that mobile money providers can use to increase penetration amongst women.

Theme: Gender Finance, Financial Inclusion, Digital Finance | Pages: 10
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