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Product Marketing Strategies for E/M-Banking

Oct 02, 2011 | S. Thomas, A. Giri | MicroSave
This note discusses product marketing strategies adopted by various electronic/mobile-banking (e/m-banking) service providers around the world. It shares lessons learned from their experiences. The e/m-banking providers studied include M-PESA by Safaricom in Kenya, M-PESA by Vodacom in Tanzania, WIZZIT in South Africa, SBI Mini Savings Account by Eko in India, and Easypaisa by Telenor and Tameer Bank in Pakistan.
Theme: Digital Finance, Financial Inclusion | Country: Kenya, Tanzania, South Africa | Pages: 2
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