PublicationsBACK

The Power of Social Networks to Drive Mobile Money Adoption

Mar 01, 2013 | CGAP | CGAP
This paper is the first in a series exploring the use of data analytics to drive the up-take of mobile money by better understanding the characteristics of adopters. By comparing data from three countries, this study identifies and explores the key drivers of mobile money adoption.
Theme: Digital Finance, Financial Inclusion | Country: Kenya | Pages: 12
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