Mobile Money in the Democratic Republic of Congo: Market insights on consumer needs and opportunities in payments and financial services
Jul 31, 2013
| L. Gilman, A. Genova, M. Kaffenberg | GSMA
Given the potentially large user base and low penetration of financial services, the Democratic Republic of Congo (DRC) seems to hold significant commercial opportunity for mobile money. At 17.5%, the penetration of mobile exceeds the reach of financial service, with only 4% of the population having an account at a formal financial institution. However, the DRC market is complicated by security concerns, economic and political instability, minimal infrastructure, and a dispersed population. Given the challenging context, the purpose of this study was to better understand the competitive landscape and opportunity for mobile money in the DRC. The insights from this research will help enable operators to adapt their product portfolio, service offering, and distribution strategy to best meet the needs of the market.