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Mobile Money in Côte d’Ivoire: A turnaround story

May 31, 2014 | C. Pénicaud | MMU, GSMA
The story of mobile money in Côte d’Ivoire demonstrates that mobile money can be successful even in markets where it struggled initially, and that it is possible for a slow- growing mobile money service to become a sprinter. Mobile Money Sprinters are the fastest growing mobile money services in the world as revealed by the 2012 GSMA Mobile Money Adoption Survey.
Theme: Digital Finance, Financial Inclusion | Country: Côte d'Ivoire | Pages: 9
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