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Marketing E/M-Banking More Deliberately and Strategically

Aug 31, 2011 | S. Mehta, S. Thomas | MicroSave

This note highlights the need for marketing electronic/mobile-banking (e/m-banking) services. It derives its content from several field research initiatives undertaken by MicroSave along with its Action Research Partners (ARPs) in India, Indonesia, Kenya, South Africa, Colombia, Papua New Guinea and the Philippines.

Theme: Financial Inclusion, Digital Finance | Country: Kenya, South Africa | Pages: 2
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