PublicationsBACK

Managing Customer Satisfaction in Agent Banking

Nov 01, 2011 | M. Ramji, R. Dhawan, S. Bansal | Microsave
This note discusses the design and implementation of a Channel Satisfaction Measurement and Management (CSM) exercise, which seeks feedback from mobile-banking (m-banking) customers on areas that influence take up and use of services.
Theme: Digital Finance, Financial Inclusion | Pages: 2
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