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M-Shwari: market Reactions and Potential Improvements

Feb 28, 2013 | M. McCaffrey, O. Obiero, G. Mugweru | MicroSave
M-Shwari, launched in November 2012, is already receiving much attention for its mobile phone based credit scoring system, and growth rate. This brief presents the findings of a market research aimed at assessing customers' perceptions of and reactions to M-Shwari. From the research, it seems that the savings feature is used by a more upmarket demographic to circumvent the limits on saving on M-PESA; while the small loan facility is accessed by lower income customers.
Theme: Digital Finance, Financial Inclusion | Country: Kenya | Pages: 2
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