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Is it all about money? A randomized evaluation of the impact of insurance literacy and marketing treatments on the demand for health microinsurance in Senegal

Feb 29, 2012 | J. Bonan, O. Dagnelie, P. LeMay-Boucher et al | ILO, Microinsurance Innovation Facility
This paper reports on a series of marketing experiments conducted in the city of Thies, Senegal, designed to test the financial and behavioural constraints to the purchase of health microinsurance.
Theme: Insurance, Financial Inclusion | Country: Senegal | Pages: 22
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