PublicationsBACK

Intense Information Campaign Increases Microfinance Outreach in Rural Malawi

Jul 01, 2011 | G. Nagarajan | IRIS Center, University of Maryland, FSA
This paper studies the effect of information campaign run by Opportunity International Bank of Malawi (OIBM), a savings led institution in rural central Malawi. OIBM started servicing with a mobile bank. In order to increase its outreach and obtain a larger market share, OIBM developed an intense information campaign, akin to personal marketing.
Theme: Financial Inclusion | Country: Malawi | Pages: 5
Download
RELATED PUBLICATIONS
Africa’s Growth Engine: Why Deepening the Financial Sector Matters
Oct 08, 2025 | FSD Africa
This white paper, the first in a series tackling key questions for donors and market actors interested in financial sector…
Stressed and Underserved: African Women and the Weight of the COVID-19-Induced Financial Worry -…
Oct 03, 2025 | AfDB
The COVID-19 pandemic sparked a global crisis like no other, leaving behind severe economic strain and emotional stress. Nowhere were…
MFW4A GAB Ghana trade finance workshop post-event report, 29 September 2025
Oct 01, 2025
On September 11th-12th, 2025 a workshop was held at the Mövenpick Ambassador Hotel in Accra, Ghana, exploring the challenges and…
From Insights to Interventions: Addressing Gender Norms in Women’s Financial Inclusion
Sep 01, 2025 | CGAP
While constraints to women's financial inclusion (WFI) are well known, to effectively tackle these constraints, it is necessary to…
The Role of Central Banks and Other Financial Sector Regulators and Policymakers in Job Creation in…
Aug 28, 2025 | AFI
Africa continues to face high unemployment, widespread informality, and a rapidly growing youth population entering the labour market…
African Trade Report 2025: African Trade in a Changing Global Financial Architecture
Jun 09, 2025 | Afreximbank
The 2025 edition of the African Trade Report, published by the African Export-Import Bank (Afreximbank), examines trade and economic…