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Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education in Mainstream Media

Apr 01, 2013 | G. Berg, Z. Bilal | The World Bank

This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa.

Theme: Consumer Education and Protection, Financial Inclusion | Country: South Africa | Pages: 49
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