The Growth of M-Shwari in Kenya – A Market Development Story

This particular case study looks at the role FSD Kenya has played in the design and uptake of M-Shwari, a combined savings and loans product launched through a collaboration between the Commercial Bank of Africa (CBA) and Safaricom. It considers the extent to which FSD Kenya’s strategy and approach governing the support to M-Shwari were consistent with basic M4P principles as codified in the “The Operational Guide for the Making Markets Work for the Poor Approach.”