PublicationsBACK

Building the future of mobile banking

Apr 28, 2017 | EFMA, Wavestone | Wavestone
Banks are fully aware of the evolution of society and its impact on the way people are banking. They all know that they have to adapt their offer as well as their organization to match these digital changes and new expectations, but it has been hard for most of them to face all these challenges at the same time. While digital transformation is strongly accelerating, banks have to reinvent themselves and to go further than the evolution started with the development of online banks. Mobile, through its implied simplicity, transparency, autonomy, immediacy and personalization, is one of the main transformation driver which will disrupt the retail banking industry more than any other trigger before. In collaboration with EFMA, Wavestone aims at designing the future outlines of mobile banking through 6 pillars covering all features of a bank: Customer targets - Acquisition strategy - Customer experience - Operating model and human resources - Profitability - Security and regulatory
Theme: Financial Inclusion, Digital Finance | Pages: 18