Best Practices in Mobile Microfinance
Jan 01, 2013
| F. Yousif, E. Berthe, J. Maiyo et al. | Grameen Foundation
This guidebook remarks on notable successes, namely Safaricom’s M-PESA in Kenya, however notes that replication of M-PESA’s success in other countries has thus been met with what can be qualified as mitigated success. By conducting direct interviews and an online survey, this study identifies best practices as well as critical factors for successfully implementing Mobile Financial Services (MFS).