Advancing Financial Inclusion through Use of Market Archetypes

This Focus Note demonstrates that countries can be broadly grouped into three market archetypes distinguished by broad economic, demographic, and policy environment characteristics which represent three different starting points in the journey to financially inclusive ecosystems. The note identifies Mobile Leapfrog, Convergence Battle and Pervasive Battle as the market archetypes, and illustrates that branchless financial ecosystems develop differently in these markets. The note further suggests distinct agendas for each that can aid in leading the market toward financial inclusion.