MicroEnsure: Providing affordable microinsurance to low-income customers via mobile phones

M. Höfling | BCtA ( Business Call to Action)

MicroEnsure brings affordable microinsurance to low-income mobile phone users in Africa and Asia by partnering with insurance companies and mobile phone service providers. The company joined the Business Call to Action (BCtA) in 2012 with a pledge to launch its insurance products in Malaysia through a partnership with Telenor and Zurich Insurance. Its aim was to sign up 200,000 customers within 24 months. While its partners’ strategic and personnel issues obliged MicroEnsure to halt the project in Malaysia, the company has now extended its collaboration with Telenor to India.

Access to Finance, Mobile Banking, Microinsurance
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