During the last decade, the banking industry has increasingly recognized women's considerable financial and purchasing power. This acknowledgement has resulted in the application of a "gender-neutral" lens in financial services that emphasizes the equal treatment of women and men. Global Banking Alliance for Women (GBA) research has shown, however, that the way for banks to reach and keep women customers is not to treat them the same as men, but to integrate their specific financial needs, preferences, attitudes and behaviours into business models and customer value propositions.
This webinar will explore key insights from new research on 12 GBA member banks. The findings prove a strong case for gender-intelligent strategies, and also challenge the industry's basic assumption that gender-neutral banking works. Panellists will share best practices from customer centric banks on how to serve women's unique needs.
To register, please visit the event website.