Mobile Money: Getting to Scale in Emerging Markets

B. Cobert, B. Helms, D. Parker | McKinsey & Company

This paper seeks not only to identify factors that drive on-the-ground success of mobile money, but also to develop a preliminary set of prioritized, actionable recommendations. The study team interviewed and conducted workshops with more than 40 leading mobile-money providers (primarily mobile-network operators and banks) and industry experts, which they supplemented with a survey of about a dozen providers.